Fostering Environmental Responsibility: HRM's Role in Green Banking Initiatives

Abstract

Sustainability is now at the forefront of organisational agendas, especially in the financial sector, due to the increasing urgency with which climate change and environmental degradation must be addressed. Green human resource management, or GHRM, has become a key tactic for encouraging ecologically conscious business practices. The study, "Fostering Environmental Responsibility: HRM's Role in Green Banking Initiatives in India," explores the ways in which GHRM practices support sustainability in the Indian banking industry, particularly in the country's public and private banks. The three main goals of the study are to: (1) evaluate the HRM strategies used in green banking to advance sustainability; (2) assess how these strategies affect employee involvement and engagement in green banking initiatives; and (3) look into the relationship between green HRM strategies and the success of green banking initiatives. Through personal outreach and the distribution of structured surveys via Google Forms, information was gathered from 200 banking experts. A variety of banking staff members were surveyed using a non-probability sample technique that combined convenience and snowball sampling to get their opinions. The results show that good green banking outcomes are strongly and favourably correlated with green recruitment and selection as well as green documentation. These findings highlight how crucial it is to incorporate environmental values from the very beginning of the employee lifetime and to uphold responsibility and transparency through organised documentation procedures. The requirement for comprehensive organisational support and efficient implementation frameworks is shown by the indirect influence of eco-friendly policies and green training, even though their direct effects were not statistically significant. Additionally, the study finds a strong link between employees' active participation in green banking operations and their awareness of green practices. This demonstrates how important communication and awareness-raising campaigns are in developing a workforce that is dedicated to environmental responsibility. It's interesting to note that the gender-based research shows no discernible disparities in attitudes, indicating that green HRM practices are being spread equally and inclusively across genders. The study concludes by urging a thorough, inclusive, and strategic approach to GHRM and highlighting its critical role in ensuring the success of green banking projects. In addition to providing useful information for HR and policy leaders in fostering ecologically conscious banking cultures, the study adds to the expanding corpus of research on sustainable banking.