Influence Of Retail Store Planogram On Customer Purchase Behaviour

Abstract

This study looks into how the Planogram, layout and design of retail stores, affect consumers' perceptions. As part of the process, a retail space's organization, lighting, and aesthetic appeal are analyzed to see how these affect customers' perceptions and feelings. Research indicates that a well-thought-out layout has the ability to direct customers, which might boost sales and improve the perception of the worth and calibre of the products. The study's originality comes from its investigation of how shop design affects relationships between people, encouraging closeness or engagement. Retailers may boost sales, improve customer happiness, and gain a competitive advantage in the market by understanding and utilizing these design features, as the societal ramifications make clear. In order to find out how retail shop layout and design affect customers' attitudes, this research uses a thorough examination of retail spaces, looking at their organization, lighting, and aesthetic appeal. Research reveals that a well-planned layout improves the perceived worth and quality of items in addition to directing customers and maybe increasing sales. The study's originality comes from its investigation of how shop design affects relationships between people, encouraging closeness or engagement. Retailers may boost sales, improve customer happiness, and gain a competitive advantage in the market by understanding and utilizing these design features, as the societal ramifications make clear.