“E-CRM As Emerging Management Tool for Customer Retention: An Investigative Study on Select Private Banks in Bhubaneswar”. African Journal of Biomedical Research 28, no. 1S (January 22, 2025): 1173–1179. Accessed October 31, 2025. https://africanjournalofbiomedicalresearch.com/index.php/AJBR/article/view/6374.