A Study on Performance Measurement System for Three Wheelers’ Aftermarket Dealers in Gujarat

Abstract

The global automotive industry is a highly dynamic and complex sector, undergoing profound changes due to technological innovation, evolving consumer preferences, and regulatory shifts.

India's automotive sector, a critical component of the global market, is witnessing strong growth fuelled by rising domestic demand, an expanding middle class, and supportive government initiatives. Contributing approximately 7.1% to the nation’s GDP.

Gujarat, a pivotal state in India's automotive landscape, has emerged as a key manufacturing hub due to its strategic location, excellent infrastructure, and investor-friendly policies. The state hosts several major automobile manufacturers and a thriving ancillary industry, contributing significantly to the state's economy.

The automotive aftermarket, both globally and in India, is a vital segment of the industry, encompassing the supply of replacement parts, accessories, equipment, and services for vehicle maintenance and enhancement. In Gujarat, the aftermarket industry is expanding rapidly, supported by a growing vehicle population and increasing demand for maintenance and customization services. The market is characterized by a large number of small and unorganized players, with significant opportunities for consolidation and technological advancements.

The objective here is the study on performance measurement system for three wheelers aftermarket dealers in Gujarat.