Factors Influencing Tourist Perceptions of River Tourism Destinations: A Case Study of The Brahmaputra River in Guwahati, Assam, India.

Abstract

River tourism is a type of tourism that is primarily fueled by water resources. The Brahmaputra River, a powerful and influential river in India, plays a significant role in the landscape, livelihoods, and tourism industry. A study conducted between 2021 and 2024 aimed to understand tourists' perceptions and factors influencing their choice of river tourism sites in Guwahati, India. This study additionally examines into the way tourists perceive Brahmaputra River tourism and their satisfaction levels. The findings revealed an upward correlation between tourists' perceptions and satisfaction levels, which influences their decision to choose a destination, such as revisiting or recommend the location. The majority of tourists are satisfied and inclined to return and recommend the location. However, a few tourists are dissatisfied with certain destination-related traits, indicating the need for responsible bodies to address these concerns. This study is expected to contribute novel perspectives to the river tourism sector.