Assessing the Impact of Shifts in Consumer Behaviour on Economic Stabilisation

Abstract

The rapid evolution of consumer behaviour has profound implications for economic stability.As consumer behaviour undergoes significant shifts, understanding its impact on economic stabilisation is crucial for policymakers and stakeholders seeking sustainable development. This research paper aims to explore the change in consumer behavior and its impact on economic stabilization, particularly focusing on the factors influencing consumer purchasing decisions on e-commerce platforms. The study covers four crucial aspects: (1) the influences of social media influencers on buying behaviours, (2) the influence of brand reputation to consumer attitudes, purchasing, (3) influence of advertising to consumer attitudes, perception (4) influence of consumer purchasing to e commerce platform during an epoch of economic stabilisation. This paper uses qualitative and qualitative research methods, using primary quantitative research (surveys) and secondary data sources (existing academic studies, market reports, and other relevant data) to analyse and make assumptions. The study conducts statistical analyses on the data and their interpretation to figure out how these factors affect the consumer decision making process and the economy stabilisation in the e commerce sector.