Quality, Health And Customer Satisfaction Towards Food Products

Abstract

Customer satisfaction is a determinant of success in the foodservice industry, directly influencing consumer loyalty, repeat business, and overall profitability. In a highly competitive food sector. This review examines the role of food quality and health considerations as key factors influencing customer satisfaction. Food quality encompasses attributes such as taste, appearance, freshness, and nutritional value, all of which impact consumer satisfaction. In recent years, health-consciousness has gained importance, with consumers increasingly prioritizing the nutritional aspects of food, including calorie count, ingredients, and organic options, alongside taste. Healthier eating habits, plant-based diets, and the avoidance of processed foods have become central to consumer choices, compelling foodservice providers to adapt to these evolving demands. Research suggests that the combination of high-quality food and health-focused offerings plays a pivotal role in improving customer satisfaction, loyalty, and long-term business success. This review emerging trends in consumer preferences, and discusses the implications for foodservice establishments aiming to meet the expectations of health-conscious customers. In conclusion, food quality and health considerations are essential for differentiating foodservice businesses in a competitive market, where customer satisfaction is increasingly shaped by the desire for meals that are both enjoyable and beneficial to health.