Gender, Sexuality, And Embodiment Of Women In Digital Media: A Study Among Young Girls In Chennai

Abstract

This research explores the impact of digital media on the perceptions of gender, sexuality, and embodiment among young adult women in Chennai. By employing a mixed-methods approach, the study investigates how digital media platforms influence self-image, societal norms, and cultural practices. Data were collected from a sample of 300 women aged 18–21 through structured digital interviews and observational techniques. The findings reveal that digital media acts as a double-edged sword, simultaneously reinforcing and challenging traditional gender roles. While it promotes diversity and provides educational resources, it also perpetuates stereotypes and unrealistic standards, negatively affecting self-esteem and body image. Online harassment related to gender and sexuality is prevalent, highlighting the need for enhanced online safety measures. The study underscores the empowering potential of digital media for social change, with many participants engaging in digital resistance and activism. However, the credibility of information on gender and sexuality remains a challenge, emphasizing the need for improved digital literacy. This research contributes to the understanding of digital media's complex role in shaping young women's perceptions and highlights the necessity for balanced representation and supportive online environments. The study's implications suggest that media creators, policymakers, and educators must collaborate to foster inclusive and positive digital experiences